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Snoop Dogg Partners with GLAAD for Spirit Day, Debuts LGBTQ+ Affirming Song in Doggyland Series
READ TIME: 3 MIN.
Snoop Dogg, an icon in the music industry with decades of influence, has recently demonstrated a significant shift in his approach to LGBTQ+ representation in children’s media. Just two months after publicly expressing concern over LGBTQ+ characters in youth programming, the rapper has made headlines again—this time by embracing a message of affirmation and inclusion. In a move that has drawn widespread attention, Snoop Dogg has partnered with the LGBTQ+ advocacy organization GLAAD to support Spirit Day, a major initiative that brings together celebrities, media outlets, brands, and corporations to stand against bullying and harassment targeting LGBTQ+ youth and families .
Spirit Day, observed annually since 2010, is a global campaign that encourages individuals and organizations to wear purple or amplify messages of support for LGBTQ+ youth, particularly those facing bullying. This year, Snoop Dogg has chosen to contribute through the medium he knows best: music. The rapper collaborated with Jeremy Beloate, a former contestant on NBC’s The Voice, to create “Love Is Love,” a song that underscores the values of respect, kindness, and acceptance regardless of sexual orientation or gender identity .
The track made its debut in the latest episode of Doggyland, Snoop Dogg’s animated children’s YouTube series, which aims to impart positive values and life lessons through music and storytelling. According to GLAAD, “Love Is Love” was specifically crafted to help children understand and celebrate diversity while providing affirming representation for LGBTQ+ youth and families .
Snoop Dogg’s pivot comes after his previous comments criticizing the increasing presence of LGBTQ+ characters and themes in children’s media, which sparked both backlash and dialogue within the entertainment industry and the LGBTQ+ community. In a statement released in conjunction with Spirit Day, Snoop Dogg acknowledged the importance of growth and learning, saying, “We all have a platform and a responsibility. It’s about spreading love and making sure every kid feels safe and seen” .
GLAAD President and CEO Sarah Kate Ellis commended Snoop Dogg’s involvement, noting that allyship from high-profile figures can have a powerful impact on young audiences. “When celebrities like Snoop Dogg use their voice to speak out against bullying and for acceptance, it sends an important message to millions of kids and families,” Ellis said in a press release .
Recent research by the Human Rights Campaign and the Trevor Project indicates that positive representation in media can significantly improve mental health outcomes and foster a sense of belonging among LGBTQ+ youth . By featuring inclusive content in children’s programming, creators can help combat the stigma and isolation that many LGBTQ+ young people experience.
Doggyland, which debuted in 2022, has become known for its culturally relevant messages and commitment to diversity. The addition of “Love Is Love” marks a notable expansion of the show’s mission, explicitly affirming LGBTQ+ identities and families. Jeremy Beloate, who co-wrote and performed the song with Snoop Dogg, shared his hopes that the track will inspire kids to “embrace who they are and support one another” .
The partnership between Snoop Dogg and GLAAD has been widely praised by advocacy groups and fans alike, with many noting the power of celebrity influence in shaping public attitudes. However, the event also comes at a time when debates over LGBTQ+ content in children’s entertainment remain heated in parts of the United States and internationally. According to GLAAD’s 2025 “Where We Are on TV” report, there has been both progress and pushback regarding LGBTQ+ inclusion across various media platforms .
Dr. Eliza Byard, former executive director of GLSEN, emphasized that ongoing education and dialogue are essential. “Changing hearts and minds is a process, and partnerships like this one play a key role in making schools and communities safer for all kids,” Byard said in a recent interview .
As Spirit Day continues to grow, participation from artists like Snoop Dogg signals a broader cultural shift towards acceptance and allyship. GLAAD reports that in 2025, more than 300 celebrities and major companies have joined the campaign, reaching millions of viewers and listeners worldwide . For many LGBTQ+ youth, seeing familiar figures stand up for their rights and dignity can make a significant difference.
Snoop Dogg’s latest collaboration is a testament to the power of learning, empathy, and public advocacy. As the rapper himself noted, “It’s never too late to do the right thing. We all grow, and we all learn. This is about love, unity, and making sure every child feels they belong” .
By leveraging his platform for Spirit Day and partnering with GLAAD, Snoop Dogg has taken a meaningful step towards fostering inclusion and respect for LGBTQ+ youth and families. Through the universal language of music, he and Jeremy Beloate offer hope and affirmation to children everywhere, reinforcing the message that, indeed, “Love Is Love.”
